Digital Marketing Tips for Small Businesses

02/28/2021

Have you been neglecting your businesses' online presence? If yes, then you're already behind the competition.

Brands and business owners who understand the significance of digital marketing know that it is no longer an option. In today's world, it has become an important strategy in order to take your business to the next level.

The fact that over 95% of small business owners are planning to invest more in digital marketing determines the importance of these tactics to expand your growth.

For some people, digital marketing can be scary and expensive. Having a tight marketing budget is probably one of the few reasons why people don't pay much attention to it. Fortunately, there are many free and low-budget tactics that will give you your desired results.

11 Amazing Digital Marketing Strategies for Small Businesses

Read on to learn some effective digital marketing tips that will put your business ahead of the competition without breaking the bank.

· Build a Strong Social Media Presence

We can't stress enough how vital your social media presence is. You can't afford to miss out on this incredible opportunity when millions of people use social media actively.

All in all, it gives you a chance to connect with your potential customers and display your brand out there.

To get the most out of it, learn how to master popular platforms like Facebook, Instagram, Twitter, etc. Display your visual content professionally, gain some followers, and try to build your social reputation.

· Improve Your SEO

SEO plays a vital role in growing your local business and generating leads. It will eventually make your website more visible if you do it right. Who wouldn't want to increase their website traffic and convert their prospects into customers?

Here are a few SEO tips that'll help your business to gain some recognition.

  • Improve your keyword research. Make sure that the keywords you are using have high relevance and reasonable competition.
  • Add location-based keywords to improve local SEO and appear in more searches.
  • Focus more on user intent.
  • Link building is also an effective way to get more traffic.
  • Google prioritizes content that is relevant to the keyword. Make sure to pick the right keyword density and avoid going over 3%.

Most importantly, always remember to stay updated because SEO trends are changing faster than expected.

· Blogging and guest posting

Do you know that more than 409 million people view over 20 billion sites every month, and 70-80% of internet users read blog posts? That's how important they are! Just imagine what it can do to your local business.

Besides that, guest posting on influential or industry blogs works like a charm. It is not only a way to build backlinks but also helps with search algorithms.

· Leverage Video Marketing

93% of marketers declared that posting videos on social media helped in landing new customers. And 83% of them claimed that video marketing helped them generate leads.

The above statements show that video marketing is highly popular and effective. In that case, YouTube is the King. You can not only promote your business on this platform but also monetise your channel for a new revenue stream.

Making a video is quite simple. It's high time that you start making videos not only for your YouTube channel but also for other networks like Facebook and Instagram.

Besides that, Facebook now also gives you an option to monetize your page and start earning from it. So what are you waiting for?

· Google My Business

Just imagine if a potential customer searching for your business on Google and couldn't find your location or a way to contact you. Wouldn't that be embarrassing?

That is why it is crucial to have a Google My Business Account and optimize it, especially for local businesses.

It not only lists your business location on Google maps but also ensures that you provide all the necessary information like opening/closing time, contact info, and link to your website. Also, don't forget to periodically update it by adding new offers, pictures, videos, and more.

· Email Marketing

Startups, small businesses, or even entrepreneurs may argue that email marketing is outdated. But the truth is that they are unaware of the advantages.

An email marketing plan is yet another effective digital marketing tactic that'll help a business facilitate connections with their new or existing customers.

According to a study, email marketing is much more effective than social media, with 4.03 billion email users across the globe.

Pro tip: Make sure your subject line and first few sentences are creative enough to capture the attention of viewers, forcing them to click and read.

· Online Ratings and Reviews

Don't forget to ask for reviews from your customer because that's how your business will gain credibility. Around nine out of ten people prefer reading online reviews before a purchase.

Since consumers trust online reviews more than a personal recommendation, it should be one of your top priorities in your digital marketing strategy.

· Social Media Contests or Giveaway

Who would miss an opportunity to win a contest or a giveaway? Hosting a small contest will be a smart way to grab some attention. You might need to invest in a prize. But the number of participants and potential leads you'll attract will definitely be worth it.

If you can't afford such an event for your startup, even a good discount or coupon code will spark an interest.

· Partner with Social Media Influencers

Nearly 91% of companies collaborating with Influencers reported it to be fruitful for their business. When more people come across referrals from social media influencers about your business, it will entice more sales.

Send these influencers a free product or allow them to use your services for free and ask them to review it on their social media.

· Facebook and Instagram Ads

Another digital strategy fundamental for your business is social media marketing. With billions of active users globally, Facebook and Instagram are two of the most popular social networks out there. Your digital marketing means nothing if you're not making the most out of these platforms.

If we talk about ads, all marketers know that Facebook and Instagram offer the most amazing advertising format and features in order to reach higher audiences.

These platforms offer advanced targeting, allowing you to reach a specific audience based on their location, demographic, and interests. Isn't that cool?

· Set up a Referral Program

77% of consumers are more likely to purchase a product if their friends or family recommended it. Word of mouth is incredibly valuable for your business. Imagine how many leads you'll generate by offering existing customers a reward or a discount for referring new customers.

Don't forget to recommend this blog post to someone who wants to learn some helpful digital marketing strategies.

Are you looking forward to stepping up your digital marketing game and taking your business to the next level? We can help.

For further details, contact us online or give us a call today!